The Call of the Mall

Yesterday I finished reading Paco Underhill's "The Call of the Mall". This was one of the best nonfiction books I have read in a long time! He was informative and entertaining. It was a great look at how and why we shop, and it's amazing how much thought and planning goes into little things, like where the makeup counter is located in a department store. He highlights plenty of things he feels malls could do better, and takes us on a tour of some malls around the world. What I really liked was in Japan, they provide sinks outside of the restrooms in the food court areas, so people who just want to wash their hands before they eat don't have to crowd up the bathroom. What a fabulous idea! I will never look at shopping or malls the same way again.